February 22, 2010

An Oldie But A Goodie

Dockers has a new campaign out for men. Nice use of typography and although it's not a new concept using type as the body's silhouette (which, by the way, is terrible if you read the message), I can't help but admire the way they did theirs. It's so eye-catching I hardly noticed the khakis that they're trying to sell!



2 comments:

Denise said...

Love this look. Type inside an image is fun. I have used this form in my art quilts. And I like the "let a man be a man and wear the pants" theme. Pants definitely look better on men than on female presidential candidates.

Marjorie said...

Well at least on Hillary. I couldn't get into the... one of every color thing either. I particularly hated the orange suit.